Bruce and Walker
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Bruce and Walker Information
Welcome to Bruce & Walker
Manufacturer of British hand built fishing rods
Based in the village of Upwood, Cambridgeshire, Bruce & Walker have been making fishing rods since 1959. Now in their 50th year, prior to that, they were known as B James & Son, which was Mr Bruce's father's company. They continue to make everything themselves and can custom build your rod to your own specification - which is why they are unique today in the UK.